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Introduction to Social Marketing

March 16, 2012 - March 18, 2012


Rancho Bernardo Inn San Diego, CA
United States
32° 42' 55.1844" N, 117° 9' 26.118" W

This training is designed for tribal health administrators and directors who are interested in the field of social marketing. The course will include an overview of social marketing, focus group research, program design, and implementation. This is the first course in a series of four: (1) Introduction to Social Marketing, (2) Advanced Social Marketing: for those who are in the process of implementing a project, (3) Program Evaluation, and (4) Focus Group Research

The Social Marketing Perspective
The Social Marketing Planning Process
Getting the Right Start
Developing the Marketing Mix
Developing & Testing Messages
Program Evaluation & Budgets

The registration fee for this training is $675, which includes all training materials (e.g. a 300-page manual with worksheets and articles), daily continental breakfast and CEU's. CEU's are provided by the University of Oklahoma (20 units). This training is limited to 25 participants.
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