Mission Statement

Lexy Roy

Our mission is to provide an affordable marketing vehicle which promotes Native business and cultures throughout the United States and Canada, therefore allowing Native people to keep a larger portion of the dollars their talents, skills and products produce. Where we choose to spend our dollars really does make a difference.

In the past, we have witnessed American Indians receiving pennies on the dollars that their goods sold for in retail establishments. We know of one Indian woman who received $20 for her beautiful beadwork, which sold for $320 retail. We felt this was a gross injustice.

Through census data research, we learned there are 200,000 Native businesses in the United States. Almost 90% are sole proprietors with an average yearly income of $30,000, which does not leave much for a marketing budget. We searched the Internet, and while we found many individual web pages with random links, we were unable to find a comprehensive national directory of Native businesses open to the public.

We set out to create a web directory where individual artists could connect directly to their customers, eliminating the need for a middleman. Thus was born the idea of Native America OnTheWeb, a web portal open to all Native artist and businesses.

Our goals were:

1. To create an affordable marketing vehicle for any Native person wanting to connect directly to customers.
2. To create an attractive and professional Yahoo-style directory with easy to find information.
3. To create an relaxing atmosphere with an inviting ambiance for our audience.

We hope you feel we have succeeded and encourage you to explore all Native America has to offer!

Enjoy!
Alexis Roy and Family
White Earth, Mississippi Band (Randy)